Thoughts On

Strategic Positioning for Market Dominance & Profitable Growth

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Timeless Principles that Defy Management Logic while Winning in Prospects’ Minds

Guest Post by Al Ries Positioning: The Battle for Your Mind, a book by Al Ries and Jack Trout, was published in the year 1980. Yet the...

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2020: Building a Stronger Future Position for Your Business

Guest Post by Michael Brandtner with Al Ries With the gradual withdrawal of state corona measures, even if there is initial relief for...

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These Are Your Most Important Decisions: Better Safe Than Sorry

The German tech giant Bosch recently launched a new start-up, S&ST, just in time for the emerging needs of the "new normal". “What is...

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You Don’t Have 15 Years to Waste Like Walmart

Original: June 2020, Repurposed: June 2020, Update: June 2020 In my last post I talked about how especially technology / BtoB companies...

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What Is One of the Most Important Lessons to be Learned from Fast Moving Consumer Goods Giants?

Original: June 2020, Repurposed: June 2020, Update: June 2020 Are you the first player in a new market? Great! Can’t be first? As...