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Repositioning Positioning for the 21st Century

hepermeltem

Timeless Principles that Defy Management Logic while Winning in Prospects’ Minds

Guest Post by Al Ries Positioning: The Battle for Your Mind, a book by Al Ries and Jack Trout, was published in the year 1980. Yet the...

hepermeltem

2020: Building a Stronger Future Position for Your Business

Guest Post by Michael Brandtner with Al Ries With the gradual withdrawal of state corona measures, even if there is initial relief for...

hepermeltem

These Are Your Most Important Decisions: Better Safe Than Sorry

The German tech giant Bosch recently launched a new start-up, S&ST, just in time for the emerging needs of the "new normal". “What is...

hepermeltem

You Don’t Have 15 Years to Waste Like Walmart

Original: June 2020, Repurposed: June 2020, Update: June 2020 In my last post I talked about how especially technology / BtoB companies...

hepermeltem

What Is One of the Most Important Lessons to be Learned from Fast Moving Consumer Goods Giants?

Original: June 2020, Repurposed: June 2020, Update: June 2020 Are you the first player in a new market? Great! Can’t be first? As...

hepermeltem

Relax and Follow the Corona Extra Strategy to Delight Corona Agitated Customers

Original: May 2020, Repurposed: May 2020, Update: May 2020 According to the “2020 Edelman Trust Barometer Special Report: Trust and the...

hepermeltem

The 3 Keys to Becoming a Trusted Authority Brand During Corona Times

Original: April 2020, Repurposed: April 2020, Update: May 2020 What is the dominant emotion surrounding us all nowadays? FEAR, FEAR and...

hepermeltem

Is your brand Positioned to Thrive or Die after COVID-19?

Original: September 2019, Repurposed: March 2020, Update: May 2020 I don’t know about you but I personally cannot stand anymore “COVID-19...

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