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Meltem Heper 

Founder, Magnetic Marca - Strategic Management Ecosystem
Consulting Partner, RIES Global

Strategic Positioning Consultant

Meltem’s passion is bringing CLARITY to Chaotic Environments to unleash Healthy Growth.

This passion has led her to establish a Strategic Management Ecosystem with Strategic Positioning at its core.

A strategic positioning expert since 1998, she is a co-author of “Positioning in the 21st Century” with Al Ries, Laura Ries & Simon Zhang.

She helps Companies, Leaders & Countries formulate their overall strategy in the light of a Clear Positioning

to become a Global Center of Attraction - without wasting Time, Effort or Money.

Positioning is Owning a word, concept or category in the Mind; it defines a brand,

what it is and even more critically, what it is not.

Meltem’s models developed to Clarify, Strengthen and Sustain a Strategic Positioning are based on a UNIQUE SYSNTHESIS of deep knowledge from extensive research on the subject with more than 25 years of actual in-house experience spanning global companies to local jewels. 

Her most important insight is that to create a Magnetic Brand, instead of wasting resources on popular tactics,

a Clear Positioning has to be the centerpiece of all strategies.

With this in mind, she established Magnetic Marca | Manyetik Marka while also becoming one of the 5 Consulting Partners and sole Turkish representative of RIES Global, The Positioning Pioneers, to establish RIES Türkiye.

Previously, she served as a top level executive in many different organizations from Fortune 500 companies (Unilever 15 years) to SMEs and Start-Ups, and led leading Global & Local brands.

Besides managing countless brands from Dove to Duru, Dalin, Cistus & Knauf and experiencing both B2C and B2B business models, playing a role in the transformation of family companies has contributed to her perspective today at least as much as her global company experience.

She has received various marketing awards throughout her career and has been named

one of the "Top 25 Marketers of Turkey" by Capital Magazine.

Meltem attended primary school in the USA, Israel & Turkey, spent 1 year in England while attending Üsküdar American Academy (2nd in class), and studied Management at METU (freshman) and Bosphorus University (10th in class, high honor student).

In addition to her formal education, she has attended countless global and local trainings.

“The Passion Test” of which she is a Certified Facilitator, is a key contributor to her models.

An obsessive reader, she is recently getting her feet wet writing, sharing her insights on her blog.

Besides creating concepts even in her spare time, her greatest pleasures are dancing and singing.

Born in 1971 in Ankara, Meltem is the mother of two children.

She hopes to be beneficial to her country by contributing to the Globalization of Turkish brands.

   “When You Are Clear, Miracles Happen”, Chris Attwood, Co-Founder of The Passion Test


Work Experience


Sep 2010 - Present

Ankara, Turkey


Magnetic Marca

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Jan 2019 - Present

Ankara, Turkey

Consulting Partner

RIES Global


Nov 2017 - Nov 2018

Ankara, Turkey

Head of Regional Market Management

Knauf, Southern Europe, Africa, Middle East & South Asia 


Dec 2014 - Feb 2016

Istanbul, Turkey

Chief Marketing Officer

Kopaş Cosmetics


Feb 2013 - Nov 2014

Istanbul, Turkey

Global Marketing Director



Dec 2008 - Aug 2010

Istanbul, Turkey

General Manager

Groupe Bel Turkey


Mar 1993 - Sep 2008

Istanbul, Turkey

Marketing Director

Unilever (Local & Regional Responsibility, Global Brand Team Memberships)


Sep 1992 - Dec 1992

Istanbul, Turkey

Staff Consultant

Andersen Consulting (Now Accenture)

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Chris Warmoth

Executive Vice President

Carlsberg Group

I worked with Meltem when I was on the Board of Evyap and Meltem was heading International Marketing.

She did an excellent job especially on Duru. She found a brand which was very fragmented, had no consistent positioning across variants and products, no consistent look and feel — and, despite starting from a very complex situation, she was able to find a way forward which truly created a brand. It’s one thing to create a brand from scratch — difficult in itself. It’s actually much harder to take a highly fragmented and inconsistent brand and create a brand from that. This all required Meltem to leverage her long experience on brands, her creativity in being able to map a way forward and her leadership to make it happen. It all happened in a short period of time. Meltem did similar work on other brands — with similar results.

She was always very good to deal with — had clear opinions, expressed her point of view well, was a good listener and was able to take multiple inputs and reflect them well. 


Educational Background

Formal Education


Key Focus Areas

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Global Management Consulting

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Personal Project

Setting Voices Free

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Brand Turkey Going Global

Focus Areas

Qualification Highlights

Awards / Certification / Training

Professional Awards


Performance Coaching

The Passion Test

Life Success Coaching

The School for The Work

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Language Skills

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Manchester, UK, 1986-1987 School Year

Boston, MA, USA, 1977-1978 School Year

Storrs, CA, USA, 1981-1982 School Year

Bucharest, Romania, 1996-1998, Unilever Expatriate

Istanbul & Ankara, Turkey, Rest of My Life...

Austin, TX, USA, Summer of 1978

Jerusalem, Israel, 1979-1980 School Year First Term


Work & Life



Social Mission

Brand Turkey Going Global

Pet Project

“When You Are Clear Miracles Happen” 
Chris Attwood, Co-Founder of The Passion Test


Let’s Connect

Call me at:

+90 532 456 0335


or send me a message directly below:

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