Meltem Heper
Management Consultant - Strategic Positioning
Global Partner @ RIES | Founder @ Magnetic Brand
Meltem helps companies & brands strategically Position themselves for Market Dominance and Profitable Growth.
She provides guidance on Owning a Winning Position, on ensuring all innovative / creative projects Strengthen your Winning Position, and on establishing systems to make sure that business, marketing and brand management Sustain your Winning Position.
As a consultant, she is uniquely equipped with more than 25 years of actual in house experience in her area of expertise, having worked in top executive level positions for companies ranging from Fortune 500 (Unilever, 15+ years) to Small & Medium Sized Companies to Start-Ups, driving major Global & Local Brands.
She has received various marketing awards throughout her career and has been named one of the "Top 25 Marketers of Turkey" by Capital Magazine
Work Experience
Jan 2020 - Present
Ankara, Turkey
Global Partner / Founder at RIES Turkey
RIES, The Positioning Pioneers
Sep 2010 - Present
Ankara, Turkey
Founder
Magnetic Brand
Nov 2017 - Nov 2018
Ankara, Turkey
Head of Regional Market Management
Knauf, Southern Europe, Africa, Middle East & South Asia
Dec 2014 - Feb 2016
Istanbul, Turkey
Chief Marketing Officer
Kopaş Cosmetics
Feb 2013 - Nov 2014
Istanbul, Turkey
Global Marketing Director
Evyap
Dec 2008 - Aug 2010
Istanbul, Turkey
General Manager
Groupe Bel Turkey
Mar 1993 - Sep 2008
Istanbul, Turkey
Marketing Director
Unilever (Local & Regional Responsibility, Global Brand Team Memberships)
Sep 1992 - Dec 1992
Istanbul, Turkey
Staff Consultant
Andersen Consulting (Now Accenture)
Chris Warmoth
Executive Vice President
Carlsberg Group
I worked with Meltem when I was on the Board of Evyap and Meltem was heading International Marketing.
She did an excellent job especially on Duru. She found a brand which was very fragmented, had no consistent positioning across variants and products, no consistent look and feel — and, despite starting from a very complex situation, she was able to find a way forward which truly created a brand. It’s one thing to create a brand from scratch — difficult in itself. It’s actually much harder to take a highly fragmented and inconsistent brand and create a brand from that. This all required Meltem to leverage her long experience on brands, her creativity in being able to map a way forward and her leadership to make it happen. It all happened in a short period of time. Meltem did similar work on other brands — with similar results.
She was always very good to deal with — had clear opinions, expressed her point of view well, was a good listener and was able to take multiple inputs and reflect them well.
Educational Background
Formal Education
Key Focus Areas
Please Click Logos for Websites
Business
Positioning Consulting
Personal Project
Setting Voices Free
Cultural
Brand Turkey Going Global
Qualification Highlights
Awards / Certification / Training
Professional Awards
Performance Coaching
The Passion Test
Life Success Coaching
The School for The Work
Language Skills
Manchester, UK, 1986-1987 School Year
Boston, MA, USA, 1977-1978 School Year
Storrs, CA, USA, 1981-1982 School Year
Bucharest, Romania, 1996-1998, Unilever Expatriate
Istanbul & Ankara, Turkey, Rest of My Life...
Austin, TX, USA, Summer of 1978
Jerusalem, Israel, 1979-1980 School Year First Term
International
Work & Life
Experience
Social Mission
Brand Turkey Going Global
Reminder to Self...
“There was no one near to confuse me,
so I was forced to become original.”
Joseph Haydn
Let’s Connect
Call me at:
+90 532 456 0335
or send me a message directly below: