Meltem Heper 

Positioning Consultant

Global Partner @ RIES | Founder @ Magnetic Brand  

Meltem helps companies & brands strategically Position themselves to become Magnetic and Dominate their markets.   

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She provides guidance on owning a winning position and on making sure that business, marketing and brand management serve this position.

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As a consultant, she is uniquely equipped with more than 25 years of actual in house experience in her area of expertise, having worked in top executive level positions for companies ranging from Fortune 500 (Unilever, 15+ years) to Small & Medium Sized Companies to Start-Ups, driving major Global & Local Brands.

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Meltem has received various marketing awards throughout her career and has been named one of the "Top 25 Marketers of Turkey" by Capital Magazine

 

Work Experience

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Jan 2020 - Present

Ankara, Turkey

Global Partner / Founder at RIES Turkey

RIES, The Positioning Pioneers

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Sep 2010 - Present

Ankara, Turkey

Founder

Magnetic Brand

Nov 2017 - Nov 2018

Ankara, Turkey

Head of Regional Market Management

Knauf, Southern Europe, Africa, Middle East & South Asia 

Dec 2014 - Feb 2016

Istanbul, Turkey

Chief Marketing Officer

Kopaş Cosmetics

Feb 2013 - Nov 2014

Istanbul, Turkey

Global Marketing Director

Evyap

Dec 2008 - Aug 2010

Istanbul, Turkey

General Manager

Groupe Bel Turkey

Mar 1993 - Sep 2008

Istanbul, Turkey

Marketing Director

Unilever (Local & Regional Responsibility, Global Brand Team Memberships)

Sep 1992 - Dec 1992

Istanbul, Turkey

Staff Consultant

Andersen Consulting (Now Accenture)

 

Chris Warmoth

Executive Vice President

Carlsberg Group

I worked with Meltem when I was on the Board of Evyap and Meltem was heading International Marketing.

She did an excellent job especially on Duru. She found a brand which was very fragmented, had no consistent positioning across variants and products, no consistent look and feel — and, despite starting from a very complex situation, she was able to find a way forward which truly created a brand. It’s one thing to create a brand from scratch — difficult in itself. It’s actually much harder to take a highly fragmented and inconsistent brand and create a brand from that. This all required Meltem to leverage her long experience on brands, her creativity in being able to map a way forward and her leadership to make it happen. It all happened in a short period of time. Meltem did similar work on other brands — with similar results.

She was always very good to deal with — had clear opinions, expressed her point of view well, was a good listener and was able to take multiple inputs and reflect them well. 

 

Educational Background

Formal Education

Key Focus Areas

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Business

Positioning Consulting

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Personal Project

Setting Voices Free

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Cultural

Brand Turkey Going Global

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Qualification Highlights

Awards / Certification / Training

Professional Awards

Performance Coaching

The Passion Test

Life Success Coaching

The School for The Work

Language Skills

Manchester, UK, 1986-1987 School Year

Boston, MA, USA, 1977-1978 School Year

Storrs, CA, USA, 1981-1982 School Year

Bucharest, Romania, 1996-1998, Unilever Expatriate

Istanbul & Ankara, Turkey, Rest of My Life...

Austin, TX, USA, Summer of 1978

Jerusalem, Israel, 1979-1980 School Year First Term

International

Work & Life

Experience

 

Social Mission

Brand Turkey Going Global

 

Reminder to Self...

“There was no one near to confuse me,

so I was forced to become original.” 

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Joseph Haydn

 
 

Let’s Connect

Call me at:

+90 532 456 0335

or send me a message directly below:

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©2019 Meltem Heper.