Thoughts On

Strategic Positioning for Market Dominance & Profitable Growth

hepermeltem

Timeless Principles that Defy Management Logic while Winning in Prospects’ Minds

Guest Post by Al Ries Positioning: The Battle for Your Mind, a book by Al Ries and Jack Trout, was published in the year 1980. Yet the...

hepermeltem

2020: Building a Stronger Future Position for Your Business

Guest Post by Michael Brandtner with Al Ries With the gradual withdrawal of state corona measures, even if there is initial relief for...

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These Are Your Most Important Decisions: Better Safe Than Sorry

The German tech giant Bosch recently launched a new start-up, S&ST, just in time for the emerging needs of the "new normal". “What is...

hepermeltem

You Don’t Have 15 Years to Waste Like Walmart

Original: June 2020, Repurposed: June 2020, Update: June 2020 In my last post I talked about how especially technology / BtoB companies...

hepermeltem

What Is One of the Most Important Lessons to be Learned from Fast Moving Consumer Goods Giants?

Original: June 2020, Repurposed: June 2020, Update: June 2020 Are you the first player in a new market? Great! Can’t be first? As...

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Relax and Follow the Corona Extra Strategy to Delight Corona Agitated Customers

Original: May 2020, Repurposed: May 2020, Update: May 2020 According to the “2020 Edelman Trust Barometer Special Report: Trust and the...

hepermeltem

The 3 Keys to Becoming a Trusted Authority Brand During Corona Times

Original: April 2020, Repurposed: April 2020, Update: May 2020 What is the dominant emotion surrounding us all nowadays? FEAR, FEAR and...

hepermeltem

Is your brand Positioned to Thrive or Die after COVID-19?

Original: September 2019, Repurposed: March 2020, Update: May 2020 I don’t know about you but I personally cannot stand anymore “COVID-19...