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Center on Your True Role
The Fruit of the Need to Reposition Positioning: Strategic Centering Leucip Institute Meltem Heper | Murat Öksüz  Is your Strategy...
hepermeltem
Dec 18, 20249 min read
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Timeless Principles that Defy Management Logic while Winning in Prospects’ Minds
Guest Post by Al Ries Positioning: The Battle for Your Mind, a book by Al Ries and Jack Trout, was published in the year 1980. Yet the...
hepermeltem
Sep 23, 20205 min read
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2020: Building a Stronger Future Position for Your Business
Guest Post by Michael Brandtner with Al Ries With the gradual withdrawal of state corona measures, even if there is initial relief for...
hepermeltem
Aug 26, 20204 min read
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These Are Your Most Important Decisions: Better Safe Than Sorry
The German tech giant Bosch recently launched a new start-up, S&ST, just in time for the emerging needs of the "new normal". “What is...
hepermeltem
Jul 22, 20203 min read
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You Don’t Have 15 Years to Waste Like Walmart
Original: June 2020, Repurposed: June 2020, Update: June 2020 In my last post I talked about how especially technology / BtoB companies...
hepermeltem
Jun 24, 20205 min read
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What Is One of the Most Important Lessons to be Learned from Fast Moving Consumer Goods Giants?
Original: June 2020, Repurposed: June 2020, Update: June 2020 Are you the first player in a new market? Great! Can’t be first? As...
hepermeltem
Jun 10, 20202 min read
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Relax and Follow the Corona Extra Strategy to Delight Corona Agitated Customers
Original: May 2020, Repurposed: May 2020, Update: May 2020 According to the “2020 Edelman Trust Barometer Special Report: Trust and the...
hepermeltem
May 20, 20203 min read
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The 3 Keys to Becoming a Trusted Authority Brand During Corona Times
Original: April 2020, Repurposed: April 2020, Update: May 2020 What is the dominant emotion surrounding us all nowadays? FEAR, FEAR and...
hepermeltem
Apr 22, 20204 min read
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Is your brand Positioned to Thrive or Die after COVID-19?
Original: September 2019, Repurposed: March 2020, Update: May 2020 I don’t know about you but I personally cannot stand anymore “COVID-19...
hepermeltem
Sep 25, 20194 min read
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