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hepermeltem
Sep 23, 20205 min read
Timeless Principles that Defy Management Logic while Winning in Prospects’ Minds
Guest Post by Al Ries Positioning: The Battle for Your Mind, a book by Al Ries and Jack Trout, was published in the year 1980. Yet the...
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hepermeltem
Aug 26, 20204 min read
2020: Building a Stronger Future Position for Your Business
Guest Post by Michael Brandtner with Al Ries With the gradual withdrawal of state corona measures, even if there is initial relief for...
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hepermeltem
Jul 22, 20203 min read
These Are Your Most Important Decisions: Better Safe Than Sorry
The German tech giant Bosch recently launched a new start-up, S&ST, just in time for the emerging needs of the "new normal". “What is...
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hepermeltem
Jun 24, 20205 min read
You Don’t Have 15 Years to Waste Like Walmart
Original: June 2020, Repurposed: June 2020, Update: June 2020 In my last post I talked about how especially technology / BtoB companies...
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hepermeltem
Jun 10, 20202 min read
What Is One of the Most Important Lessons to be Learned from Fast Moving Consumer Goods Giants?
Original: June 2020, Repurposed: June 2020, Update: June 2020 Are you the first player in a new market? Great! Can’t be first? As...
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hepermeltem
May 20, 20203 min read
Relax and Follow the Corona Extra Strategy to Delight Corona Agitated Customers
Original: May 2020, Repurposed: May 2020, Update: May 2020 According to the “2020 Edelman Trust Barometer Special Report: Trust and the...
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hepermeltem
Apr 22, 20204 min read
The 3 Keys to Becoming a Trusted Authority Brand During Corona Times
Original: April 2020, Repurposed: April 2020, Update: May 2020 What is the dominant emotion surrounding us all nowadays? FEAR, FEAR and...
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hepermeltem
Sep 25, 20194 min read
Is your brand Positioned to Thrive or Die after COVID-19?
Original: September 2019, Repurposed: March 2020, Update: May 2020 I don’t know about you but I personally cannot stand anymore “COVID-19...
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