Meltem’s passion is bringing Clarity to Chaos in order to unleash Healthy Growth.

This passion has led her to ideate the area of Strategic Centering, a UNIQUE SYNTHESIS of extensive R&D studies & 30 yrs of GLocal experience (Unilever 15 yrs) on “company longevity”.

Strategic Centering means Centering on your True Role, Clarifying, Strengthening & Sustaining it.
Your True Role lies at the intersection of your true inner strength and available outer roles, it is your unique contribution to the world and the most advantageous position to own as a company, an individual or a country.
E.g. Google = Search, Leucippus = Atomism, Türkiye = Crossroad between the East & West.
This is the natural route to becoming the Center of Attraction of your area and therefore,
The Number 1 Strategy to achieving Maximum Intrinsic Value at Minimum Extrinsic Cost.

Strategic Centering has come to life in an effort to overcome misperceptions about the concept of Positioning, to position “the most advantageous position one can own” where it belongs, as the centerpiece of all activities and therefore at the top of the agenda of "the boss".

Having focused on Positioning for decades, Meltem is a co-author of “Positioning in the 21st Century” with Al Ries, Laura Ries & Simon Zhang.

Previously, she served as a top-level executive in many different organizations from Fortune 500 companies to SMEs & Start-Ups and led leading Global & Local brands.
Besides managing countless brands from Dove to Duru, Dalin, Cistus & Knauf and experiencing both B2C and B2B business models, playing a role in the transformation of family companies has contributed to her perspective today at least as much as her global company experience.
She has received various marketing awards throughout her career and has been named one of the "Top 25 Marketers of Turkey" by Capital Magazine.

Meltem attended primary school in the USA, Israel & Turkey, spent 1 year in England while attending Üsküdar American Academy (graduated 2nd in class) and studied Management at METU (freshman) and Bosphorus University (graduated 10th in class on the honor roll).
In addition to her formal education, she has attended countless global and local trainings. 
“The Passion Test” of which she is a Certified Facilitator, is a key contributor to her models.

Besides discovering true roles, her greatest pleasures are dancing & singing.

Born Turkish, raised Global,
Meltem is a mother of 2.
She hopes to be beneficial to her country by contributing to the Globalization of Turkish brands.

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   “When You Are Clear, Miracles Happen.” Chris Attwood