Is your brand Positioned to Thrive or Die after COVID-19?
Original: September 2019, Repurposed: March 2020, Update: May 2020 I don’t know about you but I personally cannot stand anymore “COVID-19...
Meltem’s passion is bringing CLARITY to Chaotic Environments to unleash Healthy Growth.
This passion has led her to focus on Strategic Positioning as a Global Management Consultant.
A strategic positioning expert since 1998, she is a co-author of “Positioning in the 21st Century” with Al Ries, Laura Ries & Simon Zhang.
She helps Companies, Leaders and Cultures formulate their overall strategy in the light of a Clear Positioning to become a Global Center of Attraction.
Positioning is Owning a word, a concept or a category in the Mind;
it defines a brand, what it is and what it is not.
Meltem ’s work models developed to Clarify, Strengthen and Sustain a Strategic Positioning are based on a UNIQUE SYSNTHESIS of deep knowledge from extensive research on the subject with more than 25 years of actual in-house experience spanning global companies to local jewels.
Her most important insight is that to create a Magnetic Brand, instead of wasting resources on popular tactics, a Clear Positioning has to be the centerpiece of all strategies.
“When You Are Clear, Miracles Happen”, Chris Attwood, Co-Founder of The Passion Test
I worked with Meltem when I was on the Board of Evyap and Meltem was heading International Marketing.
She did an excellent job especially on Duru. She found a brand which was very fragmented, had no consistent positioning across variants and products, no consistent look and feel — and, despite starting from a very complex situation, she was able to find a way forward which truly created a brand. It’s one thing to create a brand from scratch — difficult in itself. It’s actually much harder to take a highly fragmented and inconsistent brand and create a brand from that. This all required Meltem to leverage her long experience on brands, her creativity in being able to map a way forward and her leadership to make it happen. It all happened in a short period of time. Meltem did similar work on other brands — with similar results.
She was always very good to deal with — had clear opinions, expressed her point of view well, was a good listener and was able to take multiple inputs and reflect them well.
Call me at:
+90 532 456 0335
or send me a message directly below: