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Meltem Heper 

Founder at Leucip Institute – Strategic Centering™ Think Tank
Repositioning Positioning for the 21st Century

Strategic Centering™ Pioneer

Meltem’s passion is bringing Clarity to Chaos in order to unleash Healthy Growth.

This passion has led her to ideate the area of Strategic Centering, a UNIQUE SYNTHESIS of extensive R&D studies & 30 yrs of GLocal experience (Unilever 15 yrs) on “company longevity”.

Strategic Centering means Centering on your True Role, Clarifying, Strengthening & Sustaining it.
Your True Role lies at the intersection of your true inner strength and available outer roles, it is your unique contribution to the world and the most advantageous position to own as a company, an individual or a country.
E.g. Google = Search, Leucippus = Atomism, Türkiye = Crossroad between the East & West.
This is
the natural route to becoming the Center of Attraction of your area and therefore,
The Number 1 Strategy to achieving Maximum Intrinsic Value at Minimum Extrinsic Cost.

Strategic Centering has come to life in an effort to overcome misperceptions about the concept of Positioning, to position “the most advantageous position one can own” where it belongs, as the centerpiece of all activities and therefore at the top of the agenda of "the boss".

Having focused on Positioning for decades, Meltem is a co-author of “Positioning in the 21st Century” with Al Ries, Laura Ries & Simon Zhang.

Previously, she served as a top-level executive in many different organizations from Fortune 500 companies to SMEs & Start-Ups and led leading Global & Local brands.
Besides managing countless brands from Dove to Duru, Dalin, Cistus & Knauf and experiencing both B2C and B2B business models, playing a role in the transformation of family companies has contributed to her perspective today at least as much as her global company experience.
She has received various marketing awards throughout her career and has been named one of the "Top 25 Marketers of Turkey" by Capital Magazine.

Meltem attended primary school in the USA, Israel & Turkey, spent 1 year in England while attending Üsküdar American Academy (graduated 2nd in class) and studied Management at METU (freshman) and Bosphorus University (graduated 10th in class on the honor roll).
In addition to her formal education, she has attended countless global and local trainings. 
“The Passion Test” of which she is a Certified Facilitator, is a key contributor to her models.

Besides discovering true roles, her greatest pleasures are dancing & singing.

Born Turkish, raised Global,
Meltem is a mother of 2.
She hopes to be beneficial to her country by contributing to the Globalization of Turkish brands.

   “When You Are Clear, Miracles Happen.” Chris Attwood

We would like to thank Mr. Murat Ülker

for his painstakingly prepared

written & video summaries and recommendation of our book

“Positioning in the 21st Century”, 

the inspiration of our Strategic Centering™ approach.

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First printed in Türkiye after its launch in China


Reconfigured, developed & expanded for Türkiye

Work Experience

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Sep 2019 - Present

Ankara, Turkey


Leucip Institute 2023 Going Globing 2023 Magnetic Marca 2019

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Jan 2019 - Present

Ankara, Turkey

Consulting Partner

RIES Global


Nov 2017 - Nov 2018

Ankara, Turkey

Head of Regional Market Management

Knauf, Southern Europe, Africa, Middle East & South Asia 


Dec 2014 - Feb 2016

Istanbul, Turkey

Chief Marketing Officer

Kopaş Cosmetics


Feb 2013 - Nov 2014

Istanbul, Turkey

Global Marketing Director



Dec 2008 - Aug 2010

Istanbul, Turkey

General Manager

Groupe Bel Turkey


Mar 1993 - Sep 2008

Istanbul, Turkey

Marketing Director

Unilever (Local & Regional Responsibility, Global Brand Team Memberships)


Sep 1992 - Dec 1992

Istanbul, Turkey

Staff Consultant

Andersen Consulting (Now Accenture)

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Chris Warmoth

Executive Vice President

Carlsberg Group

I worked with Meltem when I was on the Board of Evyap and Meltem was heading International Marketing.

She did an excellent job especially on Duru. She found a brand which was very fragmented, had no consistent positioning across variants and products, no consistent look and feel — and, despite starting from a very complex situation, she was able to find a way forward which truly created a brand. It’s one thing to create a brand from scratch — difficult in itself. It’s actually much harder to take a highly fragmented and inconsistent brand and create a brand from that. This all required Meltem to leverage her long experience on brands, her creativity in being able to map a way forward and her leadership to make it happen. It all happened in a short period of time. Meltem did similar work on other brands — with similar results.

She was always very good to deal with — had clear opinions, expressed her point of view well, was a good listener and was able to take multiple inputs and reflect them well. 

Educational Background

Formal Education



Links in Logos

Strategic Centering™ Consulting

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Strategic Centering™ Think Tank

Strategic Centering™ Transcreation

Qualification Highlights

Awards / Certification / Training

Professional Awards


Performance Coaching

The Passion Test

Life Success Coaching

The School for The Work

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Language Skills

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Manchester, UK, 1986-1987 School Year

Boston, MA, USA, 1977-1978 School Year

Storrs, CA, USA, 1981-1982 School Year

Bucharest, Romania, 1996-1998, Unilever Expatriate

Istanbul & Ankara, Turkey, Rest of her Life

Austin, TX, USA, Summer of 1978

Jerusalem, Israel, 1979-1980 School Year First Term


Work & Life


Cultural Mission
Brand Turkey Going Global

China, January 2020
Engaging Global Markets
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Let’s Connect

Call me at:

+90 532 456 0335


or send me a message directly below:

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